Amplifyo Suggestions

"Iron sharpens iron, and one man sharpens another." Proverbs 27:17

Honest Take

At its core, Amplifyo works like a smart layer on top of ChatGPT (and other LLMs)—helping users organize their marketing thoughts and auto-generate content without needing to prompt manually.

It seems to be more of a marketing-focused note-taking system with AI integration. So teams can organize marketing ideas and use those notes to generate content like blog posts.

From where I’m standing, here are the biggest gaps I currently see:

1. Over-reliance on AI as the differentiator
2. Friction-heavy onboarding and UI
3. Conscience concerns around guidance

Of course, there may be a lot I don't see, and you have a lot of plans and big things coming, so feel free to take what’s helpful and leave the rest!

1. Over-Reliance on AI as Differentiator

The most helpful feature right now is the website data puller. It extracts customer segments and value props, which is genuinely useful. But:

• I could replicate the same results if I used ChatGPT to pull data from my website and tell it to write me a blog post.

• Saving and editing this data is helpful, but it's functionally similar to writing things down in a Google Doc or Notion.

AI can but should not be solely relied on to create final content

• AI is not yet consistent enough to carry tone and intention across a full campaign.

• Even with good prompt engineering. AI generated content is still generic and recognizable (just ask the college students that use it for essays)
• It still needs the human touch of someone with skilled writing/marketing judgement to feel aligned and compelling.
• Also, if everyone is generating content with AI, how does a brand stand out?

Like Niki said, right now the competition isn’t another SaaS — it’s just not using the tool. ChatGPT and Notion are free, and for many users, that’s “good enough.”

2. Friction in the UI

The most noticeable product pain is the number of fields and checkboxes users must complete before seeing value.

I get the intent: these forms act like a mini marketing coach, forcing clarity. I think that's really valuable!

But from a UX perspective, it feels like homework.

• The onboarding should emphasize what’s required vs optional.

• There should be incentives tied to completing fields:
  • Example, by filling out your USP "You increased campaign clarity by 30%!”*
• The system needs to reward and guide — not overwhelm.

But the good news is that it's relatively straightfoward to fix this.

3. Conscience Issues With AI Guidance

For users with marketing knowledge, Amplifyo is genuinely helpful—it speeds up execution. But for a user with 0 marketing experience, I'm a bit skeptical and morally torn to present this tool to them.

I personally wouldn’t feel comfortable letting AI run an entire marketing campaign.

Even if the outcome looks good, the possibility of offering false confidence bothers me. I myself wouldn’t let AI build a campaign for me without being heavily involved...and I wouldn’t feel right asking others to either.

You’ve said it yourself: people don’t know where to start with marketing.

• But they don’t just need to be told what to do. They need to understand why.

Recommendations

In my judgement, Amplifyo must (1) be easier to onboard, and (2) give sound judgement.

1. Easier Onboarding

• Consider just automatically importing their website in the beginning
• Agressively cut down to text
  • The tutorial is fun to read, but more wordy

• Agressively cut down on fields/forms
  • In particular, the Sign Up page should really be like 3-4 fields
  • Clarify what’s optional vs required
  • Also, the Affliates, Investors and Media forms could be condensed into Contact Us, or be more hidden.

• Gamify or reward data entry (e.g. completion = increased clarity score)
• Consider progressive disclosure (only show what's needed)

2. Clearer, Trustworthy Judgment

Right now Amplifyo sits in a muddy middle. AI offers suggestions, but I wouldn't allow users to fully trust it.

The way I see it, there are three paths forward: Path 1: Lean Into Human Judgment Simply lean into your consulting background and guide users on how to best use these tools tailored to them:

• Easiest path because you already provide this somewhat
• You have such deep and rich experience consulting already But:
• It's not very scalable
• It risks just becoming another agency

Path 2: Lean into Education Make the user interface extremely easy to navigate, and become an education and planning platform for people with 0 marketing experience. Not to execute tasks, but to learn while doing:

• Again, tap into your consulting experience
• Make the platform feel like a guided course + planner, not just a tool
• Idea: “here’s why this step matters,” not just “fill this in"
• You not to far from having a platform to do this honestly.
• Don't need to be as involved as Path 1 But:
• Have to make content (but maybe this is a plus for you)
• Must find way to keep people around, else churn rate will be high Are you interested in being an interactive marketing school?

Path 3: Lean Into Data + Statistical Feedback Integrate with everything, and then leverage hard statistical data to provide Guidance

• The most scalable and defendable path
• Differentitate yourself from everyone by becoming the central hub for market performance
• Leverage AI ethically by just helping you understand data you already have, not guiding blindly:
  • Track post engagement
  • Run A/B tests on CTA wording
  • Recommend best timing/angles based on past results But
• This path is hard (maybe why no one is doing it)
• Integrations are messy, and data standardization is no small feat. What are the biggest barriers you’ve run into when thinking about integrations?

If you want my opinion. I like path 2. If you're up for it, it's a good balance of scalability and differentiability without sacrificing the human touch. I think path 3 will be the "most successful" but do you need to run a billion dollar company?

Final Thoughts

Amplifyo is a genuinely cool product! There’s a solid foundation and a strong team behind it (you guys are really a great duo).

Again, feel free to take what you will.

These notes are offered in the spirit of sharpening, not simply to be critical or pessimistic. I like what you stand for and want to see you succeed. I am super excited for what you have in store!